Struggling CPG Lender Ampla Up For Sale; Brands Face Credit Concerns
CASE STUDIES
SITUATION
PeaTos, a better for you snack food company, focused on healthier alternatives to traditional junk food options had been operating and growing successfully since 2011
The company has grown a cult-like following generating ~$6MM in annual sales and had raised $20MM in capital at very strong valuations
With the change in the capital markets environment in 2023, funding dried up and valuations plummeted. CPG entered a challenging period with limited resources to thrive. Something had to change.
PeaTos was able to quickly reevaluate its business and make dramatic changes to its cap table, balance sheet, and business operations in a successful out-of-court process, and subsequently raise new capital with Founder in charge of the entire process both before and after.
RESULTS
Recapitalized the Business:
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Raised $1.5MM of new equity from existing investors
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Eliminated and restructured $4.2MM of outstanding debt and AP Liabilities
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Simplified the cap table from 3 classes of debt and 2 classes of equity and consolidated all existing debt and equity investors to one new share class
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Founder ended with more ownership and control of company after the recapitalization
Vendor Management:
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Eliminated and restructured $1MM of Accounts Payables
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Negotiated favorable new agreement with primary supplier / Co-Man Partner